Expert Working Group on Science and the Media
A submission to the Expert Working Group on Science and the Media
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31 August 2010
The Academy of the Social Sciences in Australia (ASSA) is pleased to submit the following comments to
the Expert Working Group on Science and the Media. ASSA welcomes the initiative to expand and
enhance the engagement by Australians with the sciences, broadly defined, and is encouraged by the steps
taken to design and implement Inspiring Australia: A national strategy for engagement with the sciences.
ASSA welcomes the recognition in the Inspiring Australia report that the term 'science' includes the social
sciences1 , acknowledging that the "the social sciences are considered essential for problem solving in a
societal context" and therefore their knowledge and methodologies are crucial in themselves as well as for
understanding of communications and opinion forming in society. The social sciences contribute both in
the production of original knowledge, with the potential of improving the wellbeing of individuals and
their society, and as enabling research disciplines.
ASSA notes in the context of this Expert Working Group's focus on science in the media, that journalists
and reporters often have training in the social sciences, but that problems have arisen in the reporting of the
research findings of social sciences researchers. Problems have included in particular a lack of
differentiation between research based reports, and opinion and commentary potentially politicising the
research. ASSA supports any initiatives which, by addressing such problems, aim to increase the
accessibility of trustworthy, non-partisan research findings.
ASSA is pleased to make the following comments in support of a strategy which will allow all Australians
to more fully engage with research findings, including from the social sciences.
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ASSA acknowledges the important research conducted by researchers in universities and also other
publicly funded organisations. Significant research is also conducted by, or at the behest of,
Australian governments and statutory organisations. ASSA supports the principle of transparency
which is the essential precondition of any strategy for the responsible communication of research
findings to Australians.
To ensure transparency, ASSA supports measures which act to maximise the availability of the
findings of publicly-funded research to others in the research sector, to the media, and to Australian
public. Much of the onus for doing this lies with the research community and the research institutions.
However, in terms of government commissioned research, ASSA supports the development and
implementation of processes and protocols which provide clear guidelines for governments and
government agencies regarding the public availability of the research they conduct or commission.
ASSA would be happy, through the expertise of its Fellowship, to assist in the development of any
proceeses or protocols aimed at strengthening and increasing the transparency of publicly funded
research findings especially in the social sciences.
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ASSA supports the development of capabilities in the media sector to more effectively identify and
understand the knowledge produced by Australia's research workforce. This would assist those
organisations to fulfill their crucial function of responsibly and accurately making research findings
accessible to all Australians.
ASSA is conscious of a recent trend in which Australia's researchers are expected both to freely and
fearlessly conduct research whose outcomes enhance the national interest and contribute to
Australian's wellbeing, as well as then taking responsibility for 'selling' their findings. ASSA is
concerned at the long-term implications this may have for the conduct of research whose validity is
necessarily underlain by its independence.
Accordingly ASSA is supportive of measures which aim to increase the capacity of Australia's
research and media workforces to interact meaningfully and productively. Such measures might
include:
- Research internships and introductory research training for media workers, and programs which
develop media workers' capacity to access and assimilate the necessary complexities which
characterise leading edge research findings; and
- Programs, including media training, which assist researchers to understand the necessary means
by which their findings can be made more broadly accessible, including to journalists, reporters
and others.
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ASSA supports research funding mechanisms that will assist researchers and their institutions to
'build in' to their research and its outputs features which facilitate access to, and understanding of
those findings. ASSA supports the inclusion of funding for dissemination of research findings in
research grants provided by funding agencies such as the National Health and Medical Research
Council and the Australian Research Council.
Providing research organisations with the capacity for measures such as publishing outcomes in
multiple formats (including in televisual and web-based formats), and for multiple audiences (such as
for younger demographics, or specialist groups such as industry or policy makers) would enhance the
capacity of researchers to communicate with both the wider population and targeted groups within it,
as well as with the media workers who service them.
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ASSA recommends the inclusion of monitoring and evaluative mechanisms as integral components of
any strategy for closer engagement with research findings, such as from the social sciences. For a
strategy which seeks to engage Australians with research findings so as to integrate them more fully
into Australia's innovation economy to be successful in the long term, features which allow the
tracking and evaluation of its initiatives against agreed goals and outcomes must be built in, and the
resources provided to monitor them.
This will allow evaluation of the success of any strategy for engagement with research findings, as
well as for the adjustment of any strategy in the event that some measures are less successful than
others.
- ASSA is aware of proposals for the institution of a keynote forum or forums which engage
government, business and the broader community with the findings of Australia's research workforce,
highlighting the issues facing Australia which research can help to solve. ASSA supports the
provision of resources for such a forum or forums.
Recommendations
The Academy is conscious of the need to improve awareness by policy makers, business leaders, and
others within the broader Australian community of Australian research findings, and strongly supports
initiatives to that will effect this. ASSA is aware that there are examples of good communication between
researchers and the media which have resulted in the dissemination of knowledge which has benefited
Australians. The constructive relationship between the Australian Bureau of Statistics and the media sector,
and the inherent protocols underpinning it, is an example of how trustworthy information can be
disseminated to the community. One important protocol is the separation of information from opinion and
commentary. Political opinions can be based on ABS statistics but usually not in a way that the ABS
statistics are questioned.
In general however, more needs to be done to ensure that Australian research findings
- are accessible and readily utilisable by Australians;
- are transparent, and include information on the basis on which the underlying research was conducted
- are presented in a non-partisan way; and
- are trustworthy.
The Academy has been pleased to assist the Working Group by making these comments, and would
welcome the opportunity to further contribute to a national strategy for engaging the sciences, including
the social sciences.
Please do not hesitate to contact the Academy should you require further clarification of these points or for
more information.
Contributors
Emeritus Professor Anne Edwards AO FASSA2 , Chair, ASSA Research Committee
Mr Dennis Trewin AO FASSA, Chair, ASSA Policy & Advocacy Committee
with assistance from the Secretariat of the Academy of the Social sciences in Australia.
References
Inspiring Australia: A national strategy for engagement with the sciences, Commonwealth Department of
Industry, Innovation, Science and Research: Canberra (2010).
The Academy of the Social Sciences in Australia
The Academy of the Social Sciences in Australia is an autonomous, non-governmental organisation
devoted to the advancement of knowledge and research in the various social sciences, and to the
representation of Australian social sciences and social scientists. The Academy is recognised by the
Australian Government as one of Australia's four Learned Academies, and consists of an elected
Fellowship of approximately 500 of Australia's most prominent social science researchers, representing
seventeen social science disciplines. ASSA strives to foster excellence in social science research; to
encourage the advancement of the social sciences in Australia; to act as a coordinating group for the
promotion of research and teaching in the social sciences; to strongly support efforts to encourage and
facilitate research collaboration between Australian and overseas researchers; and to consult, advise, and
comment where appropriate on national needs and priorities from the perspective of the social sciences.
Footnotes
- ASSA recognises the social sciences as encompassing the disciplines of Anthropology, Demography, Geography,
Linguistics, Sociology, Management, Accounting, Economic History, Economics, Statistics, History, Law, Philosophy,
Political Science, Psychology, Social Medicine, and Education.
- FASSA - Fellow of the Academy of the Social Sciences in Australia.